TransparentFood
TransparentFood
Designed TransparentFood, a B2B platform connecting food suppliers and buyers across the globe. The goal was to create a user-friendly interface that makes it easy to explore products, connect with suppliers, and manage deals smoothly.
Project Type
Project Type
Self-Initiated Concept
Self-Initiated Concept
Tools Used
Tools Used
Figma, FigJam, Chatgpt
Figma, FigJam, Chatgpt
Industry
Industry
B2B Marketplace
B2B Marketplace
Duration
Duration
4 Weeks (Dec 2024)
4 Weeks (Dec 2024)
Project Overview
Project Overview
TransparentFood is a B2B digital platform designed to connect global food suppliers and buyers across categories like fruits, vegetables, eggs, fish, and packaged goods. The goal of this project was to create an intuitive and trustworthy platform that helps suppliers expand their reach and allows buyers to discover verified sellers with confidence. The design focuses on building transparency in product information, documentation, and communication between buyers and sellers. This end-to-end solution was built from scratch, with a mobile-first and desktop-adaptive approach, focusing on user experience for both buyer and seller flows.
TransparentFood is a B2B food trading platform that connects verified suppliers with buyers across regions.
The platform focuses on reducing trust issues by providing transparent supplier information, verified documents, and structured deal workflows.
Goals & Success Criteria
Problem Overview
The global food trade lacks transparency, especially for small to medium suppliers who struggle to reach international buyers, and for buyers who fear low product quality, fraud, or poor documentation. We're building TransparentFood to solve this. The platform helps ensure trust, clarity, and ease in B2B food trading by providing verified supplier profiles, clear documentation (like certificates and test reports), and a user-friendly experience to connect both sides efficiently. Our goal is to make international food trading safer, simpler, and more accessible for all.
In B2B food trading, buyers often hesitate to work with new suppliers due to missing or unverified information.
Suppliers, on the other hand, struggle to gain trust and close deals efficiently.
Key Challenges:
Lack of verified supplier data
Manual and unclear deal processes
Time-consuming document verification
Problem Statement
Problem Statement
In the international food trade market, buyers face difficulties in finding trustworthy suppliers due to lack of transparency, unverified certifications, unclear product information, and inefficient communication. On the other hand, genuine suppliers struggle to showcase their credibility, handle multiple documents, and reach serious buyers globally. This results in missed opportunities, low trust, and delays in deal closures.
TransparentFood aims to bridge this gap by providing a platform where both buyers and suppliers can connect confidently, backed by verified profiles, clear documentation, and smooth deal management.
In the international food trade market, buyers face difficulties in finding trustworthy suppliers due to lack of transparency, unverified certifications, unclear product information, and inefficient communication. On the other hand, genuine suppliers struggle to showcase their credibility, handle multiple documents, and reach serious buyers globally. This results in missed opportunities, low trust, and delays in deal closures.
TransparentFood aims to bridge this gap by providing a platform where both buyers and suppliers can connect confidently, backed by verified profiles, clear documentation, and smooth deal management.
User Personas
User Personas
I created seller and buyer personas to understand their needs, goals, and challenges. These insights guided the design of a platform that makes sourcing and selling food products easier and more transparent.
I created seller and buyer personas to understand their needs, goals, and challenges. These insights guided the design of a platform that makes sourcing and selling food products easier and more transparent.
Abhishek More
Abhishek More
Age
Age
42
42
Education
Education
B.Sc Agriculture
B.Sc Agriculture
Status
Status
Married
Married
Occupation
Occupation
Fruit Exporter
Fruit Exporter
Location
Location
Pune, India
Pune, India
Quote
Quote
Connect with genuine buyers who respect quality and pay on time.
Needs to finalize a supplier quickly but hesitates due to trust issues.
Bio
Bio
Abhishek owns a family-run fruit export business. He supplies to UAE and South Asia but is now exploring Indian buyers. He prefers mobile-friendly platforms and needs help uploading certifications and managing offers.
Abhishek owns a family-run fruit export business. He supplies to UAE and South Asia but is now exploring Indian buyers. He prefers mobile-friendly platforms and needs help uploading certifications and managing offers.
Goals
Goals
• Attract direct international buyers
• Showcase product quality and documents
• Build trust with a verified company profile
• Expand reach without middlemen
• Attract direct international buyers
• Showcase product quality and documents
• Build trust with a verified company profile
• Expand reach without middlemen
Pain Points / Frustrations
Pain Points / Frustrations
• Delay in buyer responses
• Complicated document uploading process
• Difficulty managing multiple buyer requests
• Lack of visibility to genuine buyers
• Delay in buyer responses
• Complicated document uploading process
• Difficulty managing multiple buyer requests
• Lack of visibility to genuine buyers
Ravi Mehta
Ravi Mehta
Age
Age
34
34
Education
Education
MBA International Trade
MBA International Trade
Status
Status
Married
Married
Occupation
Occupation
Grocery Retailer
Grocery Retailer
Location
Location
Mumbai, India
Mumbai, India
Quote
Quote
Find trusted sellers with quality products and timely delivery.
Struggles to convince buyers due to lack of transparent verification.
Bio
Bio
Ravi runs a mid-sized grocery chain in Mumbai, sourcing products from multiple countries. He’s tech-savvy, often exploring new B2B platforms to get better rates and direct deals. He prefers structured and transparent platforms.
Ravi runs a mid-sized grocery chain in Mumbai, sourcing products from multiple countries. He’s tech-savvy, often exploring new B2B platforms to get better rates and direct deals. He prefers structured and transparent platforms.
Goals
Goals
• Discover reliable, verified suppliers
• Access transparent product details and certifications
• Place pre-orders with confidence
• Track and manage deals from one dashboard
• Discover reliable, verified suppliers
• Access transparent product details and certifications
• Place pre-orders with confidence
• Track and manage deals from one dashboard
Pain Points / Frustrations
Pain Points / Frustrations
• Confusion due to incomplete supplier info
• Wasting time on unresponsive sellers
• No clarity on document authenticity
• Lack of personalized product recommendations
• Confusion due to incomplete supplier info
• Wasting time on unresponsive sellers
• No clarity on document authenticity
• Lack of personalized product recommendations
User Flow
User Flow
To better understand how users interact with the platform, I created separate user flows for both sellers and buyers. These flows map their journey from onboarding to completing key actions, helping identify usability issues and optimize the overall experience for each user type.
To better understand how users interact with the platform, I created separate user flows for both sellers and buyers. These flows map their journey from onboarding to completing key actions, helping identify usability issues and optimize the overall experience for each user type.
Seller User flow
Seller User flow
Buyer User flow
Buyer User flow
Wierframe
Wierframe
To streamline the user journey, initial Mid-fidelity wireframes were created for both Buyer and Seller flows. These helped define layout, hierarchy, and navigation before moving to visual design. The focus was on simplifying actions like deal creation, supplier exploration, and negotiation flows.
To streamline the user journey, initial Mid-fidelity wireframes were created for both Buyer and Seller flows. These helped define layout, hierarchy, and navigation before moving to visual design. The focus was on simplifying actions like deal creation, supplier exploration, and negotiation flows.
Design System
Design System
This design system ensures consistency, scalability, and efficiency across the entire product interface. It is created for both Seller and Buyer user flows to maintain a unified experience. The system includes reusable components, defined typography, colors, and design patterns tailored for a seamless food trade platform.
This design system ensures consistency, scalability, and efficiency across the entire product interface. It is created for both Seller and Buyer user flows to maintain a unified experience. The system includes reusable components, defined typography, colors, and design patterns tailored for a seamless food trade platform.
Colors
Colors
Primary
Primary
900
900
800
800
700
700
600
600
500
500
400
400
300
300
200
200
100
100
Secondary
Secondary
900
900
800
800
700
700
600
600
500
500
400
400
300
300
200
200
100
100
Text
Text
900
900
800
800
700
700
600
600
500
500
400
400
300
300
200
200
100
100
Background
Background
900
900
800
800
700
700
600
600
500
500
400
400
300
300
200
200
100
100
Typography (Website)
Typography (Website)
Font Name - Graphik
Font Name - Graphik
Text Style
Text Style
Weight
Weight
Size
Size
Line
Line
Heading 1
Heading 1
Medium
Medium
52
52
62
62
Heading 2
Heading 2
Medium
Medium
32
32
40
40
Heading 3
Heading 3
Semi Bold
Semi Bold
28
28
36
36
Heading 4
Heading 4
Semi Bold
Semi Bold
24
24
32
32
Subtitle 1
Subtitle 1
Medium
Medium
20
20
28
28
Subtitle 2
Subtitle 2
Semi Bold
Semi Bold
18
18
26
26
Subtitle 3
Subtitle 3
Medium
Medium
18
18
26
26
Subtitle 4
Subtitle 4
Regular
Regular
18
18
26
26
Body 1
Body 1
Medium
Medium
16
16
24
24
Body 2
Body 2
Regular
Regular
16
16
24
24
Body 3
Body 3
Semi Bold
Semi Bold
14
14
20
20
Body 4
Body 4
Regular
Regular
14
14
20
20
Body 5
Body 5
Regular
Regular
12
12
18
18
Typography (App)
Typography (App)
Font Name - Graphik
Font Name - Graphik
Text Style
Text Style
Weight
Weight
Size
Size
Line
Line
Heading 1
Heading 1
Medium
Medium
28
28
36
36
Heading 2
Heading 2
Medium
Medium
20
20
28
28
Subtitle 1
Subtitle 1
Medium
Medium
18
18
26
26
Subtitle 2
Subtitle 2
Semi Bold
Semi Bold
16
16
24
24
Body 1
Body 1
Medium
Medium
14
14
20
20
Body 2
Body 2
Regular
Regular
14
14
20
20
Body 3
Body 3
Medium
Medium
12
12
18
18
Body 4
Body 4
Regular
Regular
12
12
18
18
Shadow
Shadow
Final Design
Final Design
The final design reflects a clean, professional interface tailored for B2B food trading. It maintains consistency using the design system, supports both desktop and mobile, and focuses on verified profiles, product details, and smooth communication. Each screen was crafted to offer clarity and trust in trading.
The final design reflects a clean, professional interface tailored for B2B food trading. It maintains consistency using the design system, supports both desktop and mobile, and focuses on verified profiles, product details, and smooth communication. Each screen was crafted to offer clarity and trust in trading.
Impact & Learnings
TransparentFood was built to simplify global food trading by connecting trusted suppliers and serious buyers on one platform. Through clear user flows, verified profiles, and seamless deal-making, the platform creates a transparent and efficient B2B experience. This project helped me design for multiple user types and build a scalable, mobile-first product that solves real industry challenges.
TransparentFood was built to simplify global food trading by connecting trusted suppliers and serious buyers on one platform. Through clear user flows, verified profiles, and seamless deal-making, the platform creates a transparent and efficient B2B experience. This project helped me design for multiple user types and build a scalable, mobile-first product that solves real industry challenges.
TransparentFood
Designed TransparentFood, a B2B platform connecting food suppliers and buyers across the globe. The goal was to create a user-friendly interface that makes it easy to explore products, connect with suppliers, and manage deals smoothly.
Project Type
Self-Initiated Concept
Tools Used
Figma, FigJam, Chatgp
Industry
B2B Marketplace
Duration
4 Weeks (Dec 2024)
User Persona
I created seller and buyer personas to understand their needs, goals, and challenges. These insights guided the design of a platform that makes sourcing and selling food products easier and more transparent.
Project Overview
TransparentFood is a B2B digital platform designed to connect global food suppliers and buyers across categories like fruits, vegetables, eggs, fish, and packaged goods. The goal of this project was to create an intuitive and trustworthy platform that helps suppliers expand their reach and allows buyers to discover verified sellers with confidence. The design focuses on building transparency in product information, documentation, and communication between buyers and sellers. This end-to-end solution was built from scratch, with a mobile-first and desktop-adaptive approach, focusing on user experience for both buyer and seller flows.
Goals & Success Criteria
The global food trade lacks transparency, especially for small to medium suppliers who struggle to reach international buyers, and for buyers who fear low product quality, fraud, or poor documentation. We're building TransparentFood to solve this. The platform helps ensure trust, clarity, and ease in B2B food trading by providing verified supplier profiles, clear documentation (like certificates and test reports), and a user-friendly experience to connect both sides efficiently. Our goal is to make international food trading safer, simpler, and more accessible for all.
Problem Statement
In the international food trade market, buyers face difficulties in finding trustworthy suppliers due to lack of transparency, unverified certifications, unclear product information, and inefficient communication. On the other hand, genuine suppliers struggle to showcase their credibility, handle multiple documents, and reach serious buyers globally. This results in missed opportunities, low trust, and delays in deal closures.
TransparentFood aims to bridge this gap by providing a platform where both buyers and suppliers can connect confidently, backed by verified profiles, clear documentation, and smooth deal management.
User Flow
To better understand how users interact with the platform, I created separate user flows for both sellers and buyers. These flows map their journey from onboarding to completing key actions, helping identify usability issues and optimize the overall experience for each user type.
Seller User flow
Buyer User flow
Design System
This design system ensures consistency, scalability, and efficiency across the entire product interface. It is created for both Seller and Buyer user flows to maintain a unified experience. The system includes reusable components, defined typography, colors, and design patterns tailored for a seamless food trade platform.
Wierframe
To streamline the user journey, initial Mid-fidelity wireframes were created for both Buyer and Seller flows. These helped define layout, hierarchy, and navigation before moving to visual design. The focus was on simplifying actions like deal creation, supplier exploration, and negotiation flows.
Final Design
The final design reflects a clean, professional interface tailored for B2B food trading. It maintains consistency using the design system, supports both desktop and mobile, and focuses on verified profiles, product details, and smooth communication. Each screen was crafted to offer clarity and trust in trading.
Conclusion
TransparentFood was built to simplify global food trading by connecting trusted suppliers and serious buyers on one platform. Through clear user flows, verified profiles, and seamless deal-making, the platform creates a transparent and efficient B2B experience. This project helped me design for multiple user types and build a scalable, mobile-first product that solves real industry challenges.